This collaboration has been made possible through the Madrid Basketball Federation's Fan App, a digital platform connecting thousands of players, coaches, families, and fans of Madrid basketball. Thanks to this joint effort, the Baskets Against Childhood Cancer program has been given a prominent place within the app, allowing the community to learn firsthand about such a vital cause as the fight against childhood cancer.

Baskets Against Childhood Cancer is a program run by the Unoentrecienmil Foundation that offers a simple and participatory way to contribute: transforming each basket made into direct support for childhood cancer research. Through campaigns linked to games, training sessions, and sporting events, clubs and athletes can collect "solidarity baskets" that translate into funds for research projects aimed at improving treatments and the quality of life for children affected by this disease.

Basketball, with its values ​​of effort, teamwork, and perseverance, becomes the perfect vehicle to convey a message of hope and commitment. Promoting the program on the Fan App has amplified its reach, raising awareness within the sports community and encouraging more people to actively participate in the initiative.

At Gesdeportiva, as a company committed to the development of sport and technological innovation applied to sports management, we understand that our role goes beyond simply offering digital solutions. Collaborations like this reinforce our social responsibility and our commitment to contributing positively to society by supporting projects that generate a real impact.

We thank the Madrid Basketball Federation and the Unoentrecienmil Foundation for the trust they have placed in Gesdeportiva to be part of this charitable initiative. We will continue working to ensure that sport and technology remain allies in building a fairer, more supportive, and hopeful future.